Bakersfield Billboards
Over 50 million visitors a year. $37.8 billion worth of economic impact. Welcome to Los Angeles, CA
Why OOH Advertising in Bakersfield, California?
Spectacular three-unit network delivering powerful coverage across Bakersfield’s key east–west and north–south corridors. Together, they form a cohesive advertising footprint that reaches residents, commuters, and visitors moving through the city’s retail, residential, and industrial zones. This network gives brands a consistent presence in the heart of Bakersfield while extending their message to the broader Kern County community.
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Bakersfield Media Kit
Foxpoint’s location-based media provides unmatched environmental relevance to consumers.
This ensures that brand stories communicate the right message, at the right time, to the right audience. Want to learn more about billboard opportunities in the Los Angeles Market? Download our media kit below.
Kern County
Media Type: Digital | Facing: East/West| ID: CA-103
This digital billboard offers one of the most strategic and high-visibility placements in the region. Perfectly positioned to face eastbound traffic heading into Bakersfield, this premium display reads directly to vehicles traveling along Highway CA-99 and Saco Road, ensuring maximum exposure to both regional travelers and local commuters. As the first digital billboard seen when entering Bakersfield, it delivers a powerful welcome and sets the tone for the market ahead—ideal for
local businesses, event promotions, and brand campaigns looking to make a strong first impression. The structure’s elevated sightline, clean visuals, and bright LED display guarantee high impact day or night.
Traffic Exposure:
According to Caltrans and Kern COG data, CA99 and Saco Rd combined, the area surrounding the sign delivers an estimated 130,000–185,000 daily impressions, making it one of the most trafficked entry corridors into Bakersfield.
Knudson Dr.
Media Type: Digital | Facing: NorthWest | ID: CA-104
Located just off the highly traveled CA-99 corridor, this digital billboard delivers exceptional visibility to northbound and northwestbound traffic. Positioned to face vehicles moving toward central and northwest Bakersfield, the display captures commuters, regional travelers, and freight traffic navigating one of the city’s busiest arterial stretches. Its strategic angle toward CA-99 ensures long, clean viewing windows, giving advertisers ample time to engage audiences with bold creative and high-impact messaging. The board’s elevated profile and vivid LED brightness make it a standout day or night—perfect for brands looking to establish strong presence across Bakersfield’s primary north–south corridor.
TRAFFIC EXPOSURE:
With CA-99 serving as a major transportation spine for Bakersfield and the broader Central Valley, this location benefits from consistently high daily impressions, reaching a diverse mix of commuters, long-haul travelers, and local residents moving between commercial, industrial, and residential hubs.
Brundage Ln.
Media Type: Static | Facing: East/West | ID: CA-106
This digital billboard commands one of Bakersfield’s most valuable west-side corridors. Positioned to directly face vehicles traveling along the Barstow-Bakersfield Highway, this unit captures motorists moving westbound toward central Bakersfield, as well as steady local commuter traffic flowing through the Brundage commercial district. Its placement makes it a powerful visibility point for brands looking to reach audiences before they enter key retail, residential, and industrial zones. With clean lines, a strong elevated angle, and a bright, high-resolution LED face, the display holds attention day or night—ideal for local businesses, regional advertisers, event marketing, and large-format brand storytelling.
TRAFFIC EXPOSURE:
Based on surrounding corridor activity from Barstow-Bakersfield Highway and Brundage Lane volumes, this location reaches a wide mix of residents, workers, and through-traffic—delivering robust daily impressions and consistent, high-frequency exposure throughout the day.
