Out of home advertising (“OOH”) is the fastest-growing traditional media in America – more than TV, radio, and print. OOH thrives because OOH is anything but traditional. Fueled by unrivaled vision and creativity, OOH advertising will always deliver innovative ways to help advertisers take their message further.
Why Your Local Business Needs OOH Advertising
90% of US residents age 16+ noticed some form of out-of-home advertising in the past month
Out-of-home ad viewers are more likely to be both younger and have higher incomes than the general population
66% of smartphone users took some sort of action after seeing an OOH ad in the past year.
- No Skipping
Out-of-home is the only mass advertising platform that cannot be skipped, changed, or turned off by consumers
Digital out-of-home media is built for quick content changes to reach consumers with relevant messaging any time of day
Diversify your Marketing Efforts
Historically, out-of-home campaigns were reserved for big companies with deep pockets. With the manual labor required by out-of-home companies to negotiate, prepare, and schedule OOH campaigns, smaller businesses were often overlooked.
OOH is actually the fastest-growing advertising medium of the last few years, showing consistent and steady growth while other forms of media are declining.
All the elements of a marketing mix influence each other, and a healthy balance can lead to a thriving business.